Turn Benefits Communication Into a Trust Advantage

Turn Benefits Communication Into a Trust Advantage
The latest MetLife Employee Benefit Trends Study reveals a striking 35-point gap: while 87% of employers believe they demonstrate care for their employees, only 52% of workers actually feel cared for. This isn't just a communication problem - it's a trust crisis affecting workforce health and retention.

The good news? Trust acts as a "force multiplier" for employee care. When employees both trust their employer AND feel genuinely cared for, they're 62% more likely to be holistically healthy.

The Communication Crisis Behind the Trust Gap
MetLife's research shows that 38% of employees struggle to understand their benefits communications, up 6 points from last year. More critically, employees who understand their benefits are almost twice as likely to trust their employer's leadership.

Clear communication isn't just helpful—it's the foundation of trust.

Where Traditional Benefits Communication Fails:

• Limited timing: Information only available during enrollment periods
• Poor accessibility: Complex documents buried in hard-to-navigate portals
• Family exclusion: Spouses and dependents left out of the communication loop
• One-size-fits-all approach: Doesn't account for generational preferences

How SwellSpace Transforms Benefits into Trust-Building
SwellSpace addresses the communication crisis through three key features:

• 24/7 Access: Benefits information available year-round, not just during enrollment, demonstrating continuous care.
• Clear Communication: Straightforward answers replace complex documents, building the transparency that drives trust.
• Family Inclusion: Spouses and dependents can access information independently, extending care to entire families (critical since 34% of employees support children).

The Measurable Trust Impact
Employees with positive benefits experiences are 2.6x more likely to feel cared for and 2.3x more likely to trust their employer. SwellSpace enables these multiplier effects by transforming benefits from confusion into genuine care demonstration.

‍Building Trust Through Every Interaction
The study reveals that employees now trust their employers more than most other institutions—but only when that trust is earned through transparent, caring actions. Every time a family uses SwellSpace to verify coverage, find providers, or understand costs without frustration, they experience their employer's care in action.

In a world where 77% of employees worry about rising medical costs and 68% face economic uncertainty, clear benefits communication isn't just helpful, it's essential for building the trust that drives engagement, retention, and workforce health.

Ready to bridge your employee care gap? Discover how SwellSpace transforms benefits communication into a trust-building advantage with always-on, family-accessible benefits information. Request a demo today.

ReferencesMetLife. (2025). U.S. Employee Benefit Trends Study 2025: The Trust Imperative - New strategies to accelerate talent outcomes for a changing workforce. Retrieved from metlife.com