Beyond the Brochure: Why Benefits Deserve Their Own Website

If your benefits communication still lives in a PDF buried in a shared drive or a slide deck emailed once a year, it’s time for an upgrade.

Today’s workforce expects more. They want on-demand, mobile-friendly access to critical information. And yet, many organizations still rely on outdated tools—brochures, static guides, intranet portals—to explain one of the most important parts of the employee experience: benefits.

‍The Problem with Traditional Benefits Communication

• PDFs get lost. They sit unread in inboxes or require digging through folders.
• Slide decks don’t scale. A once-a-year presentation doesn’t meet ongoing needs.
• Intranets are clunky. Logins, broken links, and poor UX drive people away.

Meanwhile, healthcare decisions aren’t made once a year. Employees and their families make them year-round—at urgent care, the pharmacy, or while reviewing a new job offer.

If benefits information isn’t available when and where people need it, it might as well not exist.

‍The Solution: A Dedicated Benefits Website‍

Just like companies use public websites to attract customers, HR should use public-facing benefits websites to engage, educate, and support employees and their families.

A dedicated benefits site gives you:

• One central hub for all benefits, HR resources, policies, and updates
• Access for dependents—the people making many healthcare decisions
• Mobile-first design for access on the go
• Easy updates so HR can adapt content as needs change
• Stronger branding that reflects your culture and values

‍Real Value, Real Results‍

We’ve seen what happens when organizations give benefits the digital home they deserve:

• Fewer repetitive HR questions
• Better engagement during open enrollment
• Clearer understanding of healthcare options
• Increased appreciation for the company’s investment

‍Meet Employees Where They Are

A benefits website isn’t just about convenience—it’s about strategy. It helps your HR team:

• Communicate clearly without repeating themselves
• Reduce confusion and compliance risk
• Show the value of your offerings during recruiting
• Support families, not just employees

‍Don’t Let Your Benefits Get Lost in the Cloud

A benefits brochure might be a starting point, but it’s not a solution. If you want your employees to understand and use what you’ve invested in, it’s time to move beyond static files and outdated systems.

SwellSpace helps organizations build custom, accessible, mobile-friendly benefits websites that employees and their families will actually use.

Let’s take your benefits communication beyond the brochure.Ready to turn your PDFs into an interactive, engaging, and branded benefits website?Discover how SwellSpace transforms PDF benefits and HR content into a barrier-free, always-accessible modern resource for your employees and clients. Request a demo today.