Inside SwellSpace: Bob Fairbairn, Account Executive, Broker Distribution

At SwellSpace, we’re proud to work alongside people who not only care deeply about solving problems for our customers, but who also bring curiosity, energy, and a sense of purpose to everything they do. In our new “Inside SwellSpace” series, we’re excited to introduce the people behind the platform, starting with Bob Fairbairn.

Bob is an Account Executive focused on broker distribution, helping benefits consultants discover how SwellSpace can simplify and strengthen the way they deliver benefits communication. With more than 20 years in Charleston and a strong background in sales, Bob brings a grounded, human approach to connecting with brokers and building meaningful partnerships. We sat down with him to learn more about what drives him, what he’s seeing in the industry, and what it’s like to be part of the SwellSpace team.

Tell us a little about yourself. What drew you to join the SwellSpace team?
Bob: I grew up in the DC area and have lived in Charleston for over 20 years. I’ve spent my entire career in sales across different industries, but this is my first time working at a startup. When this opportunity came up, I was immediately interested. What really caught my attention was the team behind SwellSpace. Knowing their background and what they’ve built before gave me confidence that this was something special.

What’s your role at SwellSpace, and what does a typical day look like?
Bob: I focus on broker distribution, which means I work with benefits consultants to introduce SwellSpace and show how it can improve benefits communication and access. My day usually involves outreach, conversations, and helping brokers understand how SwellSpace can support their clients more effectively.

What’s something interesting you’re seeing in the HR, benefits, or software space right now?
Bob: AI continues to dominate the conversation across the industry. It’s being applied in everything from compensation and payroll to engagement and policy management. The pace of change is 

fast, and I’m doing my best to stay informed. I wouldn’t call myself a technical expert, but I’m surrounded by a great team that helps me keep up and learn along the way.

What’s your favorite part of working at SwellSpace?
Bob: It starts with the people. Everyone here is thoughtful, driven, and genuinely cares about what we’re building. I also enjoy being part of a company that is doing something new and different in the market. SwellSpace is solving real problems, and it feels good to be contributing to a platform with so much potential. There’s a strong sense of collaboration, and it’s exciting to see where we’re headed.

Just for fun, what’s your favorite movie, and what do you love about it?
Bob: I really enjoy Wes Anderson’s films. The Royal Tenenbaums is one of my favorites. I like dark comedies, and Gene Hackman gave a brilliant performance in that role.

Want to connect with Bob?
If you’re a benefits broker or consultant looking to deliver a better communication experience for your clients, Bob would love to hear from you. Reach out to schedule a conversation and a personalized demo of SwellSpace. Contact us to get started.