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The Missing Manual: Fixing the Healthcare Benefits Communication Crisis
Healthcare benefits represent one of your company's largest investments, often second only to payroll. Yet a critical problem persists: most employees don't understand what they have. Despite thoughtful plan design and generous contributions, benefits communication is fundamentally broken.
The Employer Blind Spot
Every year, employers invest billions into healthcare to keep teams healthy and engaged. The reality is sobering:
- 85% of employees don't fully understand their benefits¹
- Family members making healthcare decisions lack access to benefit information
- Benefits decisions happen outside the office, yet most information remains trapped behind firewalls
This disconnect creates "The Employer Blind Spot"—a costly gap between what's offered and what's actually used.
The Real Cost of Poor Communication
Consider these parallels:
- It's like issuing corporate credit cards without spending guidelines. Confusion leads to costly mistakes.
- It's like building a custom home but hiding the keys. Value remains locked away.
It's like providing elite gym memberships without instruction. Investment wasted on unused resources.
The Solution: A Digital Owner's Manual
At SwellSpace, we've created a customizable, public-facing website that serves as the digital owner's manual for your benefits investment.
SwellSpace gives employees, dependents, and candidates 24/7 access to benefits information when and where they need it. No logins. No IT complexity. Just clear, accessible communication.
Proven Results: A Healthcare System Case Study
When an 800-employee hospital system implemented SwellSpace:
- 5,300+ page visits occurred in the first five months
- Engagement continued at 1,060+ visits monthly long after open enrollment
This confirms what we've always known: employees need benefits information year-round, not just during enrollment.
Why This Matters Now
In today's environment of rising healthcare costs and fierce talent competition, a clear benefits hub:
- Improves utilization of existing benefits
- Reduces unnecessary healthcare spending
- Empowers informed healthcare decisions
- Eases HR administrative burdens
- Strengthens recruitment by showcasing benefits to candidates
The SwellSpace Advantage
Built by benefits professionals who understand your challenges, SwellSpace eliminates communication friction. HR teams can:
- Update content instantly without IT support
- Extend information to dependents and potential hires
- Reflect company branding with customized design
Healthcare happens outside the workplace. Isn't it time your benefits information did too?
Ready to build your organization's owner's manual? Request a demo today.
SwellSpace: All your benefits information. One public website. For everyone who needs it.
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